Cookie policy

The following statement applies to and the following Mouchel owned websites and microsites:

What are cookies and how does Mouchel use them?

Cookies are text files containing small amounts of information which your computer or mobile device downloads when you visit a website.

Mouchel does not record cookies or collect data about visitors to its websites.

Mouchel does permit the collection of analytics cookies by Google Analytics. These are third party cookies which are collected for the following purposes:

We only share the information obtained through the use of Google Analytics with Google. The cookies we use for these purposes do not track your Internet usage after leaving our website and do not store your personal information. They will not be used in connection with any other information to identify you in any way.

To help you understand how Google Analytics cookies are used on our website, we have explained below the types of cookies Google uses to aid us in understanding how web visitors use Mouchel’s websites website.

__utma Cookie
A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.

__utmb Cookie & __utmc Cookies
These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.

Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.

This is a standard 'grace period' in web analytics. Ominture and WebTrends among many others follow the same procedure.

__utmz Cookie
Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data.

This cookie lasts six months.

__utmv Cookie
Google __utmv Cookie lasts "forever". It is a persistent cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.

For more information, click here for an overview of privacy at Google.

Managing cookies on

You can disable or restrict cookies by changing the cookie settings on your browser. These will vary from browser to browser.

You can find out more about cookies by visiting: